research
What is research
research is the study of materials and sources in order to give you facts to reach different overall conclusions. there are multiple different forms of research, these are going to be shown bellow:
What is primary research
Research which is gathered by the person collecting the data like interviews, surveys or observations. this data collection should be unique to you and should give insights that have not been covered before. This takes more time and planning though.
What is secondary research
Research where you use existing data. this adds another perspective to your own research conducted. you can use textbooks, reviews and news articles. This will be quicker to access but the research wont be original and could have been seen before.
What is qualitative research
Focuses on the words, helping you gather a better understanding and answering 'why' and 'how'. will give a personal approach which does not involve data.
What is quantitative research
The process of analysing numerical data, used to find patterns, averages and predictions. the research can be clearly communicated through statistics and numbers. These are actual facts.
Difference between surveys and questionnaires
A survey goes in much deeper than a questionnaires. a questionnaire that has a ready made the set of questions you ask individuals to obtain statistical information. While a survey is the process of collecting and analysing the data that has been collected for a particular subject and interpreting it.
Survey
- process of collecting and analysing data
- time consuming process
- it is conducted on the target audience
- open/close ended
- subjective or objective
Questionnaires
- instrument of data collection
- fast process
- its distributed or delivered to the respondents
- closed ended
- objective
Market research
this is the process of looking into the area (your market) to see the potential your product is going to be competing with. This is important for other developers to check for comparisons within the target market and make improvements on their own products.
Production research
research into what resources you need to make you product, this might include: crew, cost, facilities, location and viability. This research should be all about the product itself.
Audience research
audience research is very important as if you produce a project but there is no target audience then you wont be able to gauge the audience reactions and improve your products daily. You need to have people who are willing to view/buy your product.
Ethical research
this is the making sure what is produced doesn't contain any negative views of race or culture. code of conducts which people would usually adhere or conform to.
- profanity - swear word
- blasphemy - content which offers someones religious belief
In my how to video i will make sure the subjects i use for models do not do anything inappropriate and nothing will offend people. This way i can keep my video ethical and a good use for learning. For example i will not have profanity, music will be copy right free or i will give credit if needed, blasphemy and just keep it appropriate for the student age group.
Legal research
you need to make sure any music you use you get permission to use. otherwise you wont make profit or could get sued. you need permission to use songs to make sure the artist gets revenue and money from their music
- copyright protects original literacy, dramatic, music and artistic works. allows the work to be considered your own property.
- creative commons is a format where the originator gives permission for their work to be used.
- the most flexible way is CCBY the protected work can be sued in any way you want.
- then CCBYND, you can use the work but you cant make any changes or edit it in anyway.
- fair use is a legal doctrine that allows you to reuse copyrighted materiel without having to gain permission from the owner.
- contracts legally protect individuals involved in a set of services. its singed by all the parties involved and set outs terms, expectations and percentage splits.
Regulatory and professional bodies issues
- OFCOM: The office of communication
They are the regulator for the communication services we rely on everyday.
- BBFC: British board of film classification
They created the rating system we use in the UK. this is shown on the right.
- ASA: Advertising standards authority
They make sure ads across the UK stick to the advertising rules. The ASA write these rules.
- film ratings:
- Uc: suitable for pre school children
- U: universal
- PG: parental guidance
- 12: for 12 and over
- 12A: for 12 and over but younger has to be with parental guidance
- 15: for 15 and over
- 18: for 18 and over
- R18: for 18 and over but has restricted content. may not be allowed to be shown in cinema unless they have a licence for it
Video research
- 121 likes
- 75.6k followers
- 2,396 views
- Posted Jun 1, 2018
This video is my favourite between the four, it visually showed every camera shot and explained the use for each of them. By having someone on screen showing you each shot, the video is more engaging to the audience. I also thought the fact he stayed in the same location made it easier to understand how to construct the angles yourself.
- 345 likes
- 197 followers
- 73,097 views
- Posted Mar 14, 2013
This is not as well edited as the rest of the videos but it does show all the camera angles, thats if u can sit through the cringe storyline and music. It is a smart idea to show the camera angles through a story but sometimes taking the more professional route is better for educational purposes. The way the other video had an educational section and then a storyline at the end worked better as its demonstrating them in a more visual way, but having it on its own doesn't work as well as you cant explain what each angles purpose is.
- 3.5k likes
- 78.4k followers
- 224,844 views
- Posted Jul 18, 2014
This is a very engaging video, it uses humour to keep the audience watching however the shots are shown well and in a very professional manor. The use of having someone talk you through each shot lets you connect with them through the screen along with making the video more personalised to yourself. At the end of this video they demonstrate the angles by making a short film, showing what angle is used each time.
- 11k likes
- 5.78k followers
- 918,369 views
- Posted Jun 20, 2013
This is a high quality video but it was boring and i lost interest. If you use the same person in the same space over and over without any narration it does not engage with the audience at all. By using no voice overs people cant understand how to create the camera angles themselves. To use the camera angles well you need to know the purpose of each one. Camera angles are used to help create a better emotional response so using the right angle for a shit is important and not explaining them is not helpful.